Career counselling for people who want to be more than their jobs

It's time to renegotiate your relationship with work!

Using the 10-session programme, I support individuals in clarifying their professional direction, leveraging their passions, native talents and skills in order to build a career aligned with their values and needs.

I work with individual clients or companies by offering personalised career coaching, creative workshops, HR consultancy and sessions exploring the concept of portfolio careers.

Together, we can explore the purpose of your work in the context of your authentic self.

Who am I?

My name is Ioana, I’m a career counsellor, trainer, HR expert with experience from global organisations, theatre director & performer, visual artist and a mum. My passion for art seamlessly intertwines with my role as a people advocate. I love storytelling and creating, so if our paths have crossed, it means that your soul craves more than a rigid career plan or that your organisation understands that people want to grow beyond their job.

If you’ve stumbled across my website, perhaps you:

Want to rewrite your professional story, but you're not sure where to start;
Aim to provide your team with a unique learning experience or develop their communication skills, in a creative, relaxed and playful manner;
Are looking to decorate your space with meaningful artwork that reminds you of a favourite place or depicts a city that you love;
Resonated with my approach on various people & culture topics such as employee engagement or work-life integration on LinkedIn and you want to bring fresh perspectives to your team or organisation;
Simply want to understand the concept of portfolio careers and if it’s right fit for you.

Find out more about my main areas of expertise:

Testimonials

“Ioana is hardworking, cares about the people she's responsible for, and can always be counted to help with a difficult situation or provide a fresh perspective.”

“Professionalism, full dedication and genuine desire to support people are just a few qualities I admire at Ioana. I appreciate the time when we had the opportunity to work together for Romania and the CEE region.”

“Ioana is a highly motivated, enthusiastic and positive person. I really enjoyed working with her and was always impressed by her creativity and how proactive she is. She clearly cares about the people and culture of the business she works in, and was instrumental in developing and delivering a better culture at work.”

“I worked with Ioana between 2019-2023. Ioana was proactive, attentive and quick to action. I appreciated her proactively raising improvement areas with clear action plans. I would highly recommend Ioana.”

“Ioana worked directly for me for two years. I view her as one of the very most impressive people. Loyal, tenacious, resilient, foresighted, highly intelligent, sparky, fun, immensely hard working and committed, she has all the qualities. It was my pleasure to work with her.”

“Ioana was a pleasure to have on my team. She always delivered to an excellent standard and brought a creative flair and energy to everything she did.”